The Founders
Lorenzo and Riccardo met several years ago in a professional field motorsport related. From this meeting a professional esteem and a complicit personal friendship was born. The MindUp project has developed over the years, in the course of long conversations aimed at proposing something innovative in the field of developing personal potential and optimizing the abilities of those who are called to produce very high performances in their business.
Lorenzo Baldassarri
Since he was a child he has been in the world of sport, playing football for over 20 years and then becoming a coach in the football school of his hometown team. Already as a university student he became an advisor for the educational aspects of the football club. Subsequently he held, in a new sports club, the role of educational manager as a psychologist, creating ad hoc projects. He is involved in professional sport starting from the years of his specialization in Psychology and Functional Psychotherapy and completing his specialization in Sport Psychology and Coaching, becoming responsible for the "mental" area of an international sports psychology center. He has worked with athletes of the highest level: Formula 1 drivers (he personally followed Charles Leclerc for 3 years), DTM Team BMW drivers, Serie A players, sailors, freedivers, tennis players, Olympic medalists and many young people adolescents initiated into the world of professional sport. He elaborated and developed a specific protocol of integrated mental training derived from his training in Functional Psychology, which was the subject of his specialization thesis entitled "Functional Protocol for the Sportsperson" (official text at this link, in Italian) in which he described objectives, methodology and process to be put into practice to improve the athlete's personal resources, so as to enrich and implement his performances. This protocol is the applied method that arises from the theory of Empowerment Psychology.
Riccardo Paterni
Riccardo has been involved in international business development for over 25 years. His motto summarises what drives him: “Seeking Growth Through: Knowledge for Action & Action for Knowledge - Stimulating Critical Thinking, Facilitating Practical Action!".
His academic and professional background has been developed in the USA (interdisciplinary degree “Dynamics in Organisational Environments” from the University of Wisconsin) and leverages on leadership, effective teamwork dynamics, talent mangement, communication and entrepreneurship topics geared towards the pragmatic, agile, development of primarily small and medium size enterprises.
He focused on the motorsport industry from an organisational and business development perspective with racing cars and karts manufacturers operating on a global scale as well as supercars manufacturers. His direct network of organisations and professionals extends from the USA and South America to India and China through Italy and the United Kingdom.
He has been focusing on business development relevant to motorsport and automotive in India during the last ten years (market research and direct participation to motorsport events through a business organisation he co-founded in Mumbai) and rhe has also worked on automotive business development relevant to the Chinese market.
He is a lecturer and talent manager at the University of Pisa on master programs (inclusive one focusing on automotive). He has authored books and studies relevant to the topic of motorsport industry as key accelerator of innovation relevant also to other fields as automotive, aerospace, aviation, biotechnologies, virtual reality and has presented the topic at international conferences.
Riccardo is a Certified Facilitator of Fligby, the innovative Leadership game simulator (further infomation at the link).
His academic and professional background has been developed in the USA (interdisciplinary degree “Dynamics in Organisational Environments” from the University of Wisconsin) and leverages on leadership, effective teamwork dynamics, talent mangement, communication and entrepreneurship topics geared towards the pragmatic, agile, development of primarily small and medium size enterprises.
He focused on the motorsport industry from an organisational and business development perspective with racing cars and karts manufacturers operating on a global scale as well as supercars manufacturers. His direct network of organisations and professionals extends from the USA and South America to India and China through Italy and the United Kingdom.
He has been focusing on business development relevant to motorsport and automotive in India during the last ten years (market research and direct participation to motorsport events through a business organisation he co-founded in Mumbai) and rhe has also worked on automotive business development relevant to the Chinese market.
He is a lecturer and talent manager at the University of Pisa on master programs (inclusive one focusing on automotive). He has authored books and studies relevant to the topic of motorsport industry as key accelerator of innovation relevant also to other fields as automotive, aerospace, aviation, biotechnologies, virtual reality and has presented the topic at international conferences.
Riccardo is a Certified Facilitator of Fligby, the innovative Leadership game simulator (further infomation at the link).
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