MindUP - Enhancement Psychology Business Developers are trained professionals who value the innovation of the methodology by introducing it to sports, professional and corporate contexts.
Alberto Giorgio has a background of over 30 years in the context of public relations and performance related to the world of motorsport. He comes from a family rooted in motorsport: both his father and mother have been established drivers and he is an amateur driver with advanced skills developed over the years with karts, grand touring cars and single-seaters. Over the last 30 years he has organized motorsport, tennis and football events, being involved in the ownership of Radio Dimensione Suono, has promoted sponsorship and public relations activities also at the Formula 1 level. He is passionate about technological developments in general and this aspect also brought him closer, and made him appreciate even more, the 'data driven, performance focused' approach of MindUP - Enhancement Psychology that he himself discovered and tested as an amateur driver. He has been collecting vintage road and racing cars for years.